The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!
A powerful tool to test logo designs, and see how yours stack up against whatever’s out there. Because a good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.
As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity. PS: You can see the original colored logos below.
Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!