Black + White Test | Diagonal geometry [1]

Logo_ARCO-Gas-Stations_www.arco.com_dian-hasan-branding_US-2Logo_NCRA-National-Centre-for-Radio-Astrophysics-of-the-TIFR-Tata-Institute-of-Fundamental-Research_www.ncra.tifr.res.in_ncra_dian-hasan-branding_IN-2Illustration_Blank-White-SpotLogo_ARCO-Gas-Stations_www.arco.com_dian-hasan-branding_US-1Logo_NCRA-National-Centre-for-Radio-Astrophysics-of-the-TIFR-Tata-Institute-of-Fundamental-Research_www.ncra.tifr.res.in_ncra_dian-hasan-branding_IN-1

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

A powerful tool to test logo designs, and see how yours stack up against whatever’s out there. Because a good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity. PS: You can see the original colored logos below.  

ARCO Gas Stations, USA; NCRA (National Centre for Radio Astrophysics) of the Tata Institute of Fundamental Research (TIFR), India. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in India, USA | Tagged , , , , , , , , , | Leave a comment

Black & White Test | Pointy flowers [3]

Logo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-2-BWLogo_CBK-Commercial-Bank-of-Kuwait_Al-Tijari_dian-hasan-branding_KW-2-BWIllustration_Blank-White-SpotLogo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-1-BWLogo_CBK-Commercial-Bank-of-Kuwait_Al-Tijari_dian-hasan-branding_KW-1A-BW

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

A powerful tool to test logo designs, and see how yours stack up against whatever’s out there. Because a good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity. PS: You can see the original colored logos below.  

Pittsburgh, PA-based ATI (Allegheny Technologies Inc.) Metal Co.; CBK (Commercial Bank of Kuwait)

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Kuwait, USA | Tagged , , , , , , , , , | Leave a comment

Black + White Test | Origami [1]

Logo_Pixl-Group_www.pixlgroup.com_dian-hasan-branding_US-5-BWLogo_Oliver-Wyman-Consulting_www.oliverwyman.com_index.html_dian-hasan-branding_NYC-NY-US-3-BWIllustration_Blank-White-SpotLogo_Pixl-Group_www.pixlgroup.com_dian-hasan-branding_US-4-BWLogo_Oliver-Wyman-Consulting_www.oliverwyman.com_index.html_dian-hasan-branding_NYC-NY-US-4-BWIllustration_Blank-White-SpotLogo_Pixl-Group_www.pixlgroup.com_dian-hasan-branding_US-2-BWLogo_Oliver-Wyman-Consulting_www.oliverwyman.com_index.html_dian-hasan-branding_NYC-NY-US-1-BW

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

A powerful tool to test logo designs, and see how yours stack up against whatever’s out there. Because a good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity. PS: You can see the original colored logos below.  

Oliver Wyman Consulting, NYC, NY, USA; PIXL Group, Web & App Developer, Chicago, IL, USA. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in USA | Tagged , , , , , , , , , | Leave a comment

Logo + Corporate Identity | The G Spot has company

Logo_Google_www.google.com_dian-hasan-branding_US-1Logo_Groupon_www.groupon.com_dian-hasan-branding_US-1Logo_Grassroots-Global_www.grassrootsglobal.org_dian-hasan-branding_US-1Logo_Google_www.google.com_dian-hasan-branding_US-2Logo_Groupon_www.groupon.com_dian-hasan-branding_US-2Logo_Grassroots-Global_www.grassrootsglobal.org_dian-hasan-branding_US-2

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos.

Grassroots Global Development Foundation, Denver, CO, USA;  Google; Groupon

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. There’s of course much more to branding than meets the eye!

Continue reading

Posted in USA | Tagged , , , , , , | Leave a comment

Black + White Test | Pointy flowers [2]

Logo_SPG-Starwood-Preferred-Guest_Loyalty-Program_www.stephengates.comportfoliostarwood-preferred-guest-branding_dian-hasan-branding_US-1-BWLogo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-6-BWLogo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-2-BWLogo_SPG-Starwood-Preferred-Guest_Loyalty-Program_www.stephengates.com_portfolio_starwood-preferred-guest-branding_dian-hasan-branding_US-4Logo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-1-BWLogo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-1-BW

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

A powerful tool to test logo designs, and see how yours stack up against whatever’s out there. Because a good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity. PS: You can see the original colored logos below.  

Bind Banco Industrial, Buenos Aires, Argentina; Pittsburgh, PA-based ATI (Allegheny Technologies Inc.) Metal Co.; SPG (Starwood Preferred Guest) Loyalty Program from the Starwood Hotels & Resorts, a global portfolio of leading hotel brands like: St. Regis, W Hotel, Westin, Sheraton, Four Points by Sheraton, ALOFT and Element, among others.  

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Argentina, USA | Tagged , , , , , , , , , | Leave a comment

Lighter side of branding | Because you never outlive your automotive dream

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit it, car-buying has very little to do w/ buying the “functional value” of a car, and everything to do w/ emotions and symbolism of what the car represents. It’s all subconscious folks!! Men especially develop a special bond w/ cars and racing from an early age. This TVC for the all new 2016 Honda Accord captures this bond perfectly. Coz you’ll never outlive your dream of owning that special car and all the feelings it brings back.

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment

Black + White Test | Five-petal flowers [1]

Logo_ValleyCrest-Landscape-Maintenance_www.valleycrest.com_vc_dian-hasan-branding_US-2-BWLogo_Yogaworks-Studios_-www.yogaworks.com_dian-hasan-branding_US-1-BWIllustration_Blank-White-SpotLogo_ValleyCrest-Landscape-Maintenance_www.valleycrest.com_vc_dian-hasan-branding_US-3-BWLogo_Yogaworks-Studios_-www.yogaworks.com_dian-hasan-branding_US-2-BW

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

The powerful tool to test logo designs, and see how yours stack up against whatever’s out there. A good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an intrinsic part of brand identity. PS: You can see the original colored logos below.  

Valley Crest, San Diego-based Integrated Landscaping Group; Yogaworks, Los Angeles-based yoga studio chain with multiple locations across the LA Metro Area.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in USA | Tagged , , , , , , , , , | Leave a comment