Monthly Archives: January 2011

Brand-Building | Brand Positioning Explained [1]

Brand positioning is about finding one unoccupied niche in the prospect’s mind, and fill it with something that sticks ~ “Positioning: The Battle for Your Mind” Al Ries & Jack Trout. Inspiration: Easy Strategy, Celebrity Speakers Associates,¬†All American Speakers

Posted in Book Review, Brand-Building & Culture, USA | Tagged , , , | 4 Comments

Logo & Corporate Identity | Enclosed letters. Separated at birth?

Women’s International Networking and The Foundation for Social Improvement, UK. Two logos that show similarities in the treatment of encircled letters.

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How do the smart phones stack up?

The spectacular popularity of Apple’s iPhone is quite amazing. The evolution of the iPod into a handheld mobile phone and pocket-size computer (hence the term, smartphone) is a classic business case study, that has made Apple into a mobile phone … Continue reading

Posted in Finland, ICT (Information and Communication Technologies), South Korea, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Spheric logos. Separated at birth?

Spheric logos made of free-wheeling ribbons. Total Energy, France; and Jakarta International School (JIS), Jakarta, Indonesia.

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