Brand-Building | Brand Positioning Explained [1]

Brand positioning is about finding one unoccupied niche in the prospect’s mind, and fill it with something that sticks ~ “Positioning: The Battle for Your Mind” Al Ries & Jack Trout.

Inspiration: Easy Strategy, Celebrity Speakers AssociatesAll American Speakers


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Book Review, Brand-Building & Culture, USA and tagged , , , . Bookmark the permalink.

4 Responses to Brand-Building | Brand Positioning Explained [1]

  1. leke adenuga says:

    As always this is deep and on point. But the challenge is always where to find the prospect who is alert and has full concentration, focus, interest and willingness to receive this new information.

    • dianhasan says:

      Exactly that is the challenge that any brand-owner must bear on their shoulders. What it really means is simple, how do you make your brand become top-of-mind, and stand out in the consumer’s mind. Thanks for popping in, Leke. Best rgds, dian

  2. LOVE this!! I know just where I fit in. Gorgeous. Authentic Beauty.

    • dianhasan says:

      Hi Auretha, thx for finding my blog! I’m glad you find the content useful. Let’s stay connected. You may want to subscribe for continuous updates. I post daily, well… almost. I’m also a Brand Strategy Consultant and Brand Storyteller (that also loosely translates into Copywriting and Creative Writing, so if you or your clients need any help in this area, let me know. My partial portfolio is posted on my blog:
      Best regards, dian

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s