Brand-Building | The Art of Taglines, Slogans, and Mottos… [3]

I think most people under-appreciate the amount of work that goes into brand-building.

Coke’s journey is an excellent example. Ensuring that over the years Coke remains relevant with the times, and sustains its leader status, always ahead of the competition, and remaining top-of-mind… for over 125 years! NO SMALL FEAT!

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, USA and tagged , , . Bookmark the permalink.

1 Response to Brand-Building | The Art of Taglines, Slogans, and Mottos… [3]

  1. Pingback: World’s Top Brands 2011 | Fastest Growing Brands | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s