Perfect lesson on how this courier company is always “ahead of its competition”. Courtesy of FedEx Germany.
Notice how the clever image on FedEx’s delivery truck. Meant to suggest their main competitor in Germany, home-bred DHL. Cheeky & smart! Simply brilliant!
Advertising School: Miami Ad School, Hamburg, Germany
Creatives: Thomas Ilum, Zoe Vogelius
Inspiration: Ads of the World