Daily Archives: March 21, 2011

Brand Warfare | How to "swallow up" your competition

Perfect lesson on how to “swallow up” your competition (make that… “box up”) whole. Courtesy of FedEx Germany. This is in DHL‘s territory (German-based DHL is FedEx’s major global competitor), and this is the way FedEx “answers” to the competition! And … Continue reading

Posted in Ads, TVCs & Commercials, Germany, USA | Tagged , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [32]

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [33]

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [31]

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Figurines. Separated at birth?

Singapore-based Cable TV & Internet Co., StarHub; French Telecom Co., Buoygues; German Consulting Co., Aagon; Rosetta IT Services Co.; Barcelona-based Bank la Caixa; Obra Social Fundacion “la Caixa”, la Caixa Bank’s CSR activities; US-based State Games of America; Singapore 2010 Youth Olympics; Defeat Diabetes … Continue reading

Posted in Finland, France, Germany, Singapore, Spain, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Key hole of sorts… doppelgängers.

Vastly different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! A vast ever changing, ever amassing encyclopedia of visual identity is … Continue reading

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Logo & Corporate Identity | Triangle compositions. Separated at birth?

Vastly different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! A vast ever changing, ever amassing encyclopedia of visual identity is … Continue reading

Posted in Finland, Germany, Hong Kong, Japan, UK, USA | Tagged , , | 1 Comment