Vastly different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! A vast ever changing, ever amassing encyclopedia of visual identity is just a click away.
I’ve found them, surely others have too! (I meant all the graphic designers, web developers, and brandologists who may have been inspired by the same visual!)
National Endowment for the Arts; Avid Audio Systems; VIVA TV, Germany; Ministry of Design Blog; HSBC Bank; Knight Frank Commercial Property Consultancy, UK; Bass Ale, UK; Kyocera Corp., Japan; Triangle Ink; ICare Indianapolis; Polycom Video Conferecing; YPO (Young President’s Organization); AMF Bolwing; Kaleidescape Digital Entertainment System; Varian Analytical Instruments, an Agilent subsidiary; ShurFlo Water Pumps & Filtration Systems; Business Journal’s Best Places to Work Awards (BPTW); Good Code, a proposed logo; Stozen Fabrics, logo concept; Website of Japanese Installation Artist, Shinwei Rhoda Yen 顏欣瑋,
Mushroom Ate My Furniture, Japan; CEPIC, Centre of the Picture Industry, Germany; Pentair Water Solutions, US; San Francisco-based Management Consulting Co., Power Decisions; OBA (Olson Brand Anthropology).
You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning.
“People only value things that have meanings.
Brand building occurs when brand owners understand the meanings of their brands in the customers’ minds. The strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship built on mutual trust. Just like an old friend.
Recognizing this is key to building stronger brands that go beyond functional, and tap into the emotional and symbolic meanings. After all, people value more what things mean than what things are!”