Lighter side of branding | Hip hop hamsters in da hood…

And how about adorable looking hamsters with an attitude, seen cruising around town with an equally quirky car?

TVC for the KIA Soul, a car targeted at the younger set of car buyers, the same young urbanites and first-time car buyers Toyota is after with its separate division, SCION.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Japan, South Korea and tagged , . Bookmark the permalink.

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