I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones with high “stickiness”.
And of course I’ll include those that are strikingly different and unique. Not necessarily of the famous kind, but ones with compelling brand messages.
See if you can recognize some of them, including the poorly conceived ones, where you’ll simply wonder “what were they thinking?”
Good examples abound, and powerful taglines help customer create mental maps and immediate association with the brand logos, making the two inseparable. The image of Brand Logo + Tagline becomes compelling, where the tagline enhances the Brand Meaning. Notice how the role of color, shape, font, and even typeface help create a distinctive message.
This explains why some brand taglines’ longevity, while others, are infamous for their brevity, undergoing transformation and evolutions that unfortunately are not always “ON CODE”.
Brand: Ford Motors
Country of Origin: USA
Tagline: Drive One
Another stellar example how a US carmaker got its groove back! I recently took notice when I saw the TVC for the all-new 2011 Ford Explorer! The sweetest revenge is to fight back with better cars (and that includes better design!) An area that has been sorely missing in American cars! Car design that can move you emotionally!