Lighter Side of Branding | Evolution of Urbanite Sapiensis

This image brought me smiles… While researching the net for the evolution of logos and corporate identity, I stumbled upon this picture, which appears totally random. A pun of sorts of how we’ve evolved from active homosapiensis erectus to.. well, lazy bums. I just had to post it.

For those of you who are perplexed at the quirky looking vehicle, it’s a Tuk Tuk, a traditional mode of transport based on a motorized  tricycle scooter, popular in Thailand. Its variations can be found across much of Southeast Asia and India (the Bajaj).

Tuk Tuk, Bangkok, Thailand

Bjajaj in Jakarta, Indonesia

India's original version of the Bajaj

A hard working Bajaj in India, hauling coconut husks

Inspiration: freewebs

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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