Lighter Side of Branding | Because life's too short to be stuck in the wrong job [3]

And as promised, here’s the video of  Jobs in Town‘s Das Leben ist zu kurz für den falschen Job (Life is too short for the wrong job)campaign:

I’m a prankster by nature, and the following campaign made me chuckle for very different reasons. It made me remember of how I used to tease our then-toddler sons every time I brought them to an ATM machine. I told them that they have to place their little hands in front of the cash dispensing area, as there was a little old man working inside the ATM machine, counting money, and he’d spew them out. For years (I think), my kids believed ATM machines were human-powered, and they were always acting their best at ATMs, as not to disturb the counting process!!! And now I’ve found this concept in real-life ads.

A fantastic campaign from German Online Employment Agency, Jobs in Town, that pokes fun at people stuck in the wrong jobs. The campaign entitled Das Leben ist zu kurz für den falschen Job (Life is too short for the wrong job), was created by Scholz & Friends Berlin (Creative Director: Matthias Spaetgens, Jan Leube) feature people working mundane jobs, powering everyday machines we so often take for granted. A woman inside a laundromat, a vending machine, an Elvis impersonator inside a jukebox, a gas station attendant pumping gas (with a cigarette in his mouth!), a guy insides a coin machine counting endless pennies, and even an airport security officer working inside an X-Ray machine.

The above accompanying TVC was conceived by Grabarz & Partner and depicts a fisherman whose true calling lies outside of his current profession.

Inspiration: Design Boom, Ad Sneeze, and WAHMaholic

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Germany and tagged , , . Bookmark the permalink.

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