Lighter Side of Branding | Hurry before the cement dries out…

If you plan to cross that bridge, you’d better hurry, before it dries up. Print ad for Mexican Cement giant, CEMEX to promote its fast dry cement. Cheeky! This campaign was created by BBDO Germany.

CEMEX (BMV: CEMEX / NYSE: CX) is the world’s largest building materials supplier and third largest cement producer.

Inspiration: Ad Hunt

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Germany, Mexico and tagged , , . Bookmark the permalink.

1 Response to Lighter Side of Branding | Hurry before the cement dries out…

  1. Pingback: Logo & Corporate Identity | Blue, white and red stripes. Separated at birth? | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s