Quote of the Day | On the clarity of brand positioning

Some brands are hell bent on positioning themselves correctly in the marketplace, armed with an astute knowledge of their true identity, what they represent, their core values (yes, the whole nine yards of vision, mission, and values), but more importantly they KNOW WHY THEY’RE HERE. Ultimately they want to make a difference in the lives of their customers, and in the process fill a need, a void, while they acquire market share, and attain a profit. Enough said. This company’s brand positioning says it all!

Inspiration: Hong Kong-based lifestyle retailer G.O.D. (Goods Of Desire).

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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