Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
Looks like the famously simple TargetStores logo is not alone out there, from across the pond, Holland-based Utrecht Network thinks alike. Utrecht Network is a representative European-wide network of universities cooperating in the area of internationalization. Fast Company magazine’s Masters of Design series; Dubai’s Centrepoint Shopping Center; Skeptikel; The Olinger Group Market Research; Disney’s EPCOT Theme Park in Orlando; Ovation TV; Pantene Calibrated; Bizo; Kabel Deutschland, German Cable TV Co.; Tampa, Florida-based TV, Internet and Telephone service Bright House Networking; BullsEye Human Capital Solutions, Executive Search Co.; German Children’s Apparel Brand, Sanetta; Bull’s Eye Game; Columbia Records; BullsEye Telecom; The Philippines’ ABS-CBN TV Station; French-based Veolia Environment; French Technology Research Company, Digiteo; Quam Speakers; Axcera Broadcasting Equipment Solutions; One Stream, UK; CCCC (Canadian Council of Christian Charities); French Air Force [Armée de l’Air]; Ucentric Proposed Logo; Bull’s Eye Marketing, LLC; Hype Circle Social Media Releases; EDP Systems, Malaysia; Hype Circle; Circle Square Triangle TV; Sync Wave Systems; Upper Sound Wave, Iran; AfBG (Africa Business Group), Singapore; Britain’s Royal Air Force (RAF); Canon Media; On Target Richie; 3C Heritage Highway (Cleveland – Columbus – Cincinnati); 2C Heritage Highway(Columbus – Cleveland); “3C Challenge” -Commit, Calculate, Conserve Program City of Austin’s Water Dept.; and Association of Czech Foundries (Svaz Sléváren České Republiky) also hit the mark. While Japan’s Mitsubishi Bank of Tokyo Finance Group merely needs to look to its flag for inspiration.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”