Daily Archives: May 10, 2011

Quotes + Thoughts | On the meaning of design

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Brand Building | On Brand Architecture [1]

I stumbled upon a simplified way of looking at Brand Architecture. Siegel+Gale, a NYC-based multinational Brand Strategy Consulting Co. breaks it down nicely into three groups; 1. Branded House; 2. House of Brands; and 3. Hybrid. Inspiration: Siegel + Gale … Continue reading

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Quotes & Thoughts | On brand value

Inspiration: Siegel + Gale Brand Consulting

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Quote and Thoughts | On brand building

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Logo & Corporate Identity | Separated at birth?

  If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of … Continue reading

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Logo & Corporate Identity | Smiley faces galore

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading

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Identity Evolution | Enter the green full stop

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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