Logo & Corporate Identity | Face doppelgängers

If you think logos, corporate identity and any other brand logos are truly original these days… think again.

There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a click away.

I’ve found them, surely others have too! (I meant all the graphic designers, web developers, and brandologists who may have been inspired by the same visual!)

KFC; Father Joe’s Villages (Charity Organization for the Homeless), San Diego; Yonghe Dawang Chinese Fast Food, China [photo: flickr member: Piero Sierra]; Ji’a’po-Fast-Food, China [looking eerily similar to KFC’s Colonel Sanders… apron and all, against a red backdrop], Quaker Oats; Face Logo Developments by Matt Barrett; Nouvelle Vague’s albums; Gerber baby food; BAPE (Bathing Ape) clothing brand, Japan; Robbins Diamonds; Ludo Bites Gourmet Food Truck; Answer Man, Logo Concept, designed by Van Paul; MochaMan, Logo Concept, designed by Cerise; Pellitteri Waste Systems, Logo Concept, designed by Andre Gagnon; Oslo Sports Lager (www.oslosportslager.no), Norwegian e-Retailer; Aidell’s; Sixpoint Craft Ales, Brooklyn, NYC; Field Operative; Paul Newman’s line of Food Products, Newman’s Own; Eugenia Kim, Hat & Accessories Designer; The Jimmy Fund of Dana Farber Cancer Institute; Albert Einstein College of Medicine of Yeshiva University; Hygeia Hospital, Athens, Greece; Buzz Strong’s Bakery; Continental Insurance Co. of Louisiana; Jobsonica, Job Search Website; OLLA Project (ICT & Next Generation Lighting Applications), EU; Good Vibrations, eRetailer of Sex Toys; Emma Email Marketing Solutions; The Kebab Shop, Turkish Cafe, San Diego; David McCandless, author of  “Information is Beautiful“, an infographics-rich book and fascinating look at data, facts and figures; George Coghill, Illustration Artist; Alison Abreu-Garcia, Web Developer, Brooklyn, NYC; Puritan Bakery, Los Angeles, CA; Pep Boys, Auto Parts, USA; Emily the Strange, Apparel Brand, Canada; Otto-von-Guericke-Universität Magdeburg, Germany; Goethe-Universität, Frankfut, Germany; Ben Franklin Technology PArtners, Pennsylvania, USA; John Lennon, Imagine Album Cover; JacketFlap, Children’s Books Network; Komodo Gourmet Food Truck, Los Angeles. 


You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning.

People only value things that have meanings.

Brand building occurs when brand owners understand the meanings of their brands in the customers’ minds. The strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship built on mutual trust. Just like an old friend.

Recognizing this is key to building stronger brands that go beyond functional, and tap into the emotional and symbolic meanings. After all, people value more what things mean than what things are!”

Inspiration: Good Logo Blog, Sucaicool Blog, Ideas Inspiring Innovation Blog, Sara McGuyer’s Blog, Alex Schroder’s Blog

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Canada, China, EU, France, Germany, Greece, Japan, Norway, Switzerland, UK, USA and tagged , , . Bookmark the permalink.

One Response to Logo & Corporate Identity | Face doppelgängers

  1. Pingback: Logo & Corporate Identity | The animal kingdom of logos [3] | IDEAS INSPIRING INNOVATION

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