Daily Archives: May 13, 2011

Brand Building | Owning the color blue

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Denmark, Finland, France, Germany, Japan, Kuwait, New Zealand, Singapore, South Korea, Spain, Sweden, Switzerland, The Netherlands, UK, USA | Tagged , , , , | 2 Comments

Brand Building | Owning the color purple

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in Germany, Hungary, Switzerland, Thailand, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color orange

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Austria, Brazil, France, Indonesia, Japan, Singapore, The Netherlands, UK, USA | Tagged , , , , | 3 Comments

Brand Building | Owning the color pink

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Belgium, Germany, Japan, Portugal, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color brown

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Belgium, Switzerland, USA | Tagged , , , , | Leave a comment

Brand Building | Owning the color yellow

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in Australia, France, Germany, Italy, Mexico, New Zealand, Spain, Thailand, The Netherlands, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color green

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Denmark, Indonesia, Ireland, Malaysia, Spain, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color red [2]

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in Australia, China, Denmark, France, Italy, Japan, South Korea, Spain, Turkey, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color red [1]

When talking about strong brands that connect emotionally with customers, a brand essentially has the ability to touch all 5 human senses; sight, hearing, touch, smell and taste. In turn, these are the brand’s touch points. So how the brand … Continue reading

Posted in Brand-Building & Culture, Design, Italy, Malaysia, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color black

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in France, New Zealand, UK, US | 1 Comment