More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and challenge…!) indeed. Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)
So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color BLUE.
The color blue symbolizes commitment, dependability, and peace. With the exception of peace, IBM encompasses the two other attributes. The “Big Blue” is also a common nickname for the technology company.