Brand Building | Owning the color blue

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and challenge…!) indeed. Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)

So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color BLUE.

The color blue symbolizes commitment, dependability, and peace.  With the exception of peace, IBM encompasses the two other attributes.  The “Big Blue” is also a common nickname for the technology company.

  • Depth & Stability
  • Neutral
  • Trusting/Trust
  • Loyal & Faithful
  • Exudes a calming effect; Tranquil
  • Wisdom
  • Clean
  • Peace
  • Professionalism
  • Reliability
  • Winter
  • Honor
  • Melancholia
  • Boredom
  • Coldness

Inspiration: Examiner, Changing Minds

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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2 Responses to Brand Building | Owning the color blue

  1. Pingback: Testing Pic Parking, length and width - WRS

  2. Pingback: The state of the global airline industry… growth shifting toward Asia!! [2] | IDEAS INSPIRING INNOVATION

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