Brand Building | Owning the color green

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and challenge…!) indeed. Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)

So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color GREEN.

The new

The color green symbolizes freshness, natural, and the environment. Many companies today are turning green, without really understanding what it truly means. The proliferation of information on the internet has empowered consumers to educate themselves about green companies, and to separate between the authentic and green wash (for publicity/facade only) .

  • Hybrid between yellow and blue (pleasant and clean)
  • Associated with nature
  • Harmonious
  • Growth & fertility
  • Wealth
  • Healing
  • Peaceful
  • One of the most restful colors
  • Ambitious
  • Jealousy


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Denmark, Indonesia, Ireland, Malaysia, Spain, UK, USA and tagged , , , , . Bookmark the permalink.

1 Response to Brand Building | Owning the color green

  1. Pingback: Brand Building | More on the compelling role of color [6] | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s