More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and challenge…!) indeed. Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)
So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color GREEN.
The color green symbolizes freshness, natural, and the environment. Many companies today are turning green, without really understanding what it truly means. The proliferation of information on the internet has empowered consumers to educate themselves about green companies, and to separate between the authentic and green wash (for publicity/facade only) .
- Hybrid between yellow and blue (pleasant and clean)
- Associated with nature
- Growth & fertility
- One of the most restful colors