Brand Building | Owning the color orange

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and challenge…!) indeed. Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)

So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color ORANGE.




The color orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly though, some tones of orange, such as terra cotta, peach, and rust have very broad appeal.

In every game the Dutch national soccer team plays the streets and stadium turn completely orange. From flags, hats to painted faces and bodies. The color orange stands for creativity, passion and will power. Orange is the color of the Dutch Royal Family, which hails from the House of Orange. More specifically: The House of Orange-Nassau (in Dutch: Huis van Oranje-Nassau), a branch of the German House of Nassau


  • Stimulates activity
  • Stimulates appetite
  • Encourages socialization

Inspiration: Dutch Amsterdam, Dayton Dutch Lions Soccer Club


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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3 Responses to Brand Building | Owning the color orange

  1. Pingback: Brand Building | More on the compelling role of color [6] | IDEAS INSPIRING INNOVATION

  2. Pingback: Brand building and the compelling role of color - WRS

  3. Pingback: The state of the global airline industry… growth shifting toward Asia!! [1] | IDEAS INSPIRING INNOVATION

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