More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole “brew” becomes a very interesting concoction (and challenge…!) indeed.
Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)
So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color RED.
The color red symbolizes power, passion, and love. And the folks at Coca Cola Headquarters have known this fact for over 100 years! No surprise then, that Coke has consistently ranked numero uno on Interbrand’s Global Brands Ranking since 2000. Can anyone imagine the Holiday Season without Coke’s Ads that heavily feature the color red? And that translates into massive brand power, love from consumers, and passion from employees. And then again, of course Coke isn’t the only brand that owns the color red.
- Color of passion and emotion (i.e. anger, sensuality, rage)
- Arguably the most intense color (striking)
- High visibility- used for stop signs, fire hydrants, and stoplights
- “In your face” color. Commands attention