Brand Building | Owning the color yellow

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole “brew” becomes a very interesting concoction (and challenge…!) indeed.

Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)

So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color YELLOW.


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The color yellow symbolizes optimism, enlightenment, and happiness.  It is a perfect fit to convey the message behind Lance Armstrong’s campaign to inspire, and empower people with cancer.  It actually was a good fashion accessory too, and it set precedence for other causes to use bracelets to show support.

  • Joy, happiness, cheerfulness
  • Warmth
  • Pleasant
  • Energetic
  • Honor & loyalty
  • Lighthearted
  • Often associated with adolescents
  • Unstable & spontaneous color


Inspiration: Examiner

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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1 Response to Brand Building | Owning the color yellow

  1. Pingback: Brand Building | More on color and brand building [2] | IDEAS INSPIRING INNOVATION

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