Brand Building | Owning the color yellow

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole “brew” becomes a very interesting concoction (and challenge…!) indeed.

Color and intercultural brand-building can mean the difference between life and death (click here for my related blogpost)

So, without much further ado… drum roll please… let’s look at colors and branding. Here’s the color YELLOW.


The color yellow symbolizes optimism, enlightenment, and happiness.  It is a perfect fit to convey the message behind Lance Armstrong’s campaign to inspire, and empower people with cancer.  It actually was a good fashion accessory too, and it set precedence for other causes to use bracelets to show support.

  • Joy, happiness, cheerfulness
  • Warmth
  • Pleasant
  • Energetic
  • Honor & loyalty
  • Lighthearted
  • Often associated with adolescents
  • Unstable & spontaneous color

Inspiration: Examiner

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, France, Germany, Italy, Mexico, New Zealand, Spain, Thailand, The Netherlands, UK, USA and tagged , , , , . Bookmark the permalink.

1 Response to Brand Building | Owning the color yellow

  1. Pingback: Brand Building | More on color and brand building [2] | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s