Daily Archives: May 13, 2011

Brand Building | Owning the color red [2]

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in Australia, China, Denmark, France, Italy, Japan, South Korea, Spain, Turkey, UK, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color red [1]

When talking about strong brands that connect emotionally with customers, a brand essentially has the ability to touch all 5 human senses; sight, hearing, touch, smell and taste. In turn, these are the brand’s touch points. So how the brand … Continue reading

Posted in Brand-Building & Culture, Design, Italy, Malaysia, USA | Tagged , , , , | 1 Comment

Brand Building | Owning the color black

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading

Posted in France, New Zealand, UK, US | 1 Comment