Daily Archives: May 16, 2011

Quotes + Thoughts | Some colors are simply more appetizing than others [1]

… most fast food restaurants are decorated with vivid reds and oranges? It’s no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave — and that’s exactly what … Continue reading

Posted in Innovation & Brand Strategy, Quotes & Thoughts, USA | Tagged , , | 1 Comment

Quotes + Thoughts | On memory trigger

Have you ever noticed that a particular scent can bring to mind a rush of vivid memories? The smell of cookies baking might remind you of spending time at your grandmother’s house when you were a small child. The scent … Continue reading

Posted in China, Hong Kong, Quotes & Thoughts, Singapore, USA | Tagged , , | Leave a comment

Global brands ~ how big is big anyway?

If you’ve ever wondered just how big global brands can get, here’s a visual look. Some can get bigger than countries’ GDP! Check it out.  The following visual maps were created for INA (International Network Archives) of Princeton University by … Continue reading

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Brand Building | More on the compelling role of color [2]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Derrick Daye and Brad VanAuken of The Blake Project. Colors also have a functional impact on readability, eye-strain, ability to … Continue reading

Posted in Australia, Japan, Singapore, South Africa, The Philippines, UK, USA | Tagged , , , , , , , | 6 Comments

Brand Building | More on the compelling role of color [1]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Derrick Daye and Brad VanAuken of The Blake Project. They discuss the role color in detail, citing the direct psychological … Continue reading

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Identity Evolution | Aerolineas Argentinas

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo & Corporate Identity | 3-D letter “H” doppelgangers

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading

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