Lighter side of branding | Father and son bonding trip…

We all know that sex and humor can sell just about anything. That aside though, scenes of every day life… that people can relate to as it portrays their own lives, with all the ups and downs, sweet moments, and just plain well… realities of daily life.

Here’s a scene of a teenage son who just started driving, in the car with his dad, hoping (well, anticipating…) to take over the wheel. The dad, hesitant, promises to switch at the next gas station… which never happens…

The steps we take to protect our kids… we’ve all been there. After all, letting go is never easy. Although getting there, as suggested through this TVC for Volkswagen’s new 2011 Jetta, should be an enjoyable ride.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Germany, USA and tagged , , . Bookmark the permalink.

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