Daily Archives: May 22, 2011

Brand Building | If it ain’t broke… resurrect it!

The core idea is to make things more user-friendly by means of aesthetic consistency of style and appearance. There is also functional consistency in terms of means and action. Standards are required to drive both. [Idris Mootee, Brand Strategist & … Continue reading

Posted in Germany, Italy, UK | Tagged , , | Leave a comment

Logo & Corporate Identity | United animals doppelgängers

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading

Posted in Australia, Poland, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Separated at birth?

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading

Posted in USA | Tagged , , | Leave a comment