Brand Building | If it ain’t broke… resurrect it!

The core idea is to make things more user-friendly by means of aesthetic consistency of style and appearance. There is also functional consistency in terms of means and action. Standards are required to drive both. [Idris Mootee, Brand Strategist & Design Thinker] And Old Harrison Minis

With the introduction of the New Fiat 500 to North America, three European nations have reincarnated their iconic cars for a new era. Naturally, this means France must do something to refresh the look and feel and architecture of the Citroen 2CV. The 2011 Fiat 500 is a little too cheap to be a direct competitor for the Mini Cooper and far too cool to be a direct competitor for the Volkswagen New Beetle.

Tiny, but not too small, the Fiat 500 – or Cinquecento Nuova in Italian – will be a highly efficient and fun-to-drive remake of the original 1950s Cinquecento, the car which put Italy on wheels by moving the game on from the handsome Fiat 500 Topolino. Of course, like the Volkswagen Type 1 Beetle, the old 500 was rear-engined. Both the new 500 and the New Beetle are front-engined, front-wheel drive hatchbacks, leaving the rear-engined market to the smart fortwo and Porsche 911. As for the fascimile quotient, the new Fiat 500 really is a spectacular-looking machine. Not as delicate as the original, the latest 500 does modernize in all the right places while maintaining the alluring shape.

Inspiration: Good Car Bad Car

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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