If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?
Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a click away. I’ve found them, surely others have too! (I meant all the graphic designers, web developers, and brandologists who may have been inspired by the same visual!)
Brainware, UK; The Webby Awards; NRW Bank (NordRhein-Westfalen Bank), State Development Bank of North Rhine Westphalia, Germany; Tharawat Real Estate Development Co., Kuwait; WIPO (World Intellectual Property Organization), one of the 17 specialized agencies of the United Nations that promotes the protection of intellectual property throughout the world Vacations by Rail, USA; Coach America Bus Company; WIPO IP, which facilitates access for copyright works for the visually impaired; Fundamental Capital Markets; Forum Credit Union, Indianapolis, IN, USA; Hochschule Heidelberg (OLD LOGO), Germany; Schweizer Elternforum (Parents Forum Switzerland/Forum des Parents Suisse), Switzerland; Université de technologie Belfort-Montbéliard (UTBM), France; A Logo Concept Design by Vlad Khramov; ESBG (European Savings Bank Group), a European banking association that represents the interests of its 28 members vis-à-vis the EU Institutions, EU; Credo Asset Finance, Norfolk, UK; Munich Public Transportation Co. – Münchner Verkehrsgesellschaft (MVG) and Transportation Museum, Munich, Germany; Munich Transit;Vacations by Rail, USA; Compressport, Compression-based Sports Apparel and Gear, USA; Windham Capital Group, USA; Cameron, leading provider of flow equipment products, systems and services to worldwide oil, gas and process industries, USA; BridgeWave Communications, Santa Clara, CA, USA; Atlas Courier Express, a concept logo design for a courier/cargo company from UK-based Madd Designs; Bellco Credit Union, Denver, CO, USA; EMD (Excel Meridien Data), USA; ClearEdge Power, Hydrogen Power, USA; Porto Seguro Insurance Co., Brazil; EMAS, Global Offshore Marine Construction Contractor, Singapore; Mortgage Cadence, USA; Eagle Creek Luggage and Active Gear, USA; The Observatory at the University of Hawaii, Hilo, Hawaii, USA; Computer Music Center at Columbia University, NYC, USA; Discovery Museum and Planetarium, Bridgeport, CT, USA;Yachting Australia; Transar Express Logistics, Spain; Suruga Bank, Japan; Forensic Technology, Côte St-Luc, Quebec, Canada; Cambridge Savings Bank, Massachusetts, USA; AccuTrans, Executive Transportation and Limousine Service, Rome, Italy; Gateway Community College, New Haven, CT, USA; N-Freight Co. (subsidiary of Dubai-based Diversified Business Group, NAL – Nasser Abdulla Lootah Group), Dubai, UAE; State Chancellery (Valsts Kanceleja), Latvia; AMSTAN Logistics, Hamilton, OH, USA; CHR Solutions, Consulting Company focused on the Telecom Industry, Houston, TX, USA; MIP School of Management (part of Politecnico di Milano), Milan, Italy; ITM Business Consulting, Stuttgart, Germany; Salas Home Care Services, USA; CeMAT Forum International 2011 on Logistics, Austria; Alsco Textile Industry Services, USA; Scottrade Online Stock Trading, USA; OCSEA (Ohio Civil Service Employee Association), OH, USA. 2012 Ano Internacional de la Energia Sostenible Para Todos (a UN-endorsed 2012 International Year of Sustainable Energy for All); Wagtech WTD (a division of Palintest Ltd.), UK.
You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look. Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity. After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value. In other words, a logo is a sign or symbol that carries a meaning.
“People only value things that have meanings.
Brand building occurs when brand owners understand the meanings of their brands in the customers’ minds. The strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship built on mutual trust. Just like an old friend.
Recognizing this is key to building stronger brands that go beyond functional, and tap into the emotional and symbolic meanings. After all, people value more what things mean than what things are!”