Logo & Corporate Identity | The animal kingdom of logos [4]

You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like never before.

Polo by Ralph Lauren; Hermes, France; Merrill Lynch; CROCS; AOHC; AHAC, Aboriginal Health Access Centres, Ontario, Canada; Abercrombie & Fitch apparel; Hermes Security Services, Peru; Peugeot cars, France; Holden cars, Australia (a division of GM); Audubon Institute; University of Newcastle, Australia; SiriusXM Satellite Radio; Peacock Engineering; Southern Illinois Salukis Sports Team; “We Love El Planeta” T-Shirt, Family Health Event; Alice 97.3FM, San Francisco; Barclay’s Premier League Football; Kölner Zoo (Cologne Zoo), Germany; Helping Hands for Pets; Open SUSE, free Linux-based operating system; Spanish Bank, Caja Madrid; Dubuque Senior High School Sports Team; Elephant Talk Telecommunications Solutions, The Netherlands; Dulux Select Decorators Paint; Paw Joggers Dog Walking Service; R.C.S. (Red Clay Soul) Clothing Brand, US; Creative Dog, proposed logo; El Torito, Mexican Restaurant chain; Brokers Making Money, proposed logo; T. Rowe Price Investment Firm; Little Red One, Chillidog, Farm Dog, concept logos by Dale Harris, Australia; Petrugs.com; Logomoose.com; Quant Network; Fiesta de San Marcos, Spain; Ferrari; Blue Elephant Media, logo concept; A Dog’s Life Rescue, Los Angeles; Marin County Humane Society, Animal Shelter, San Francisco Bay Area; Valley Humane Society, Pleasantown, CA; The American Humane Society; Toronto Wildlife Centre, Canada; Pringle of Scotland, luxe brand; Peugeot Cars, France; EBCO Inc., Plastic & Rubber Products; Lawsonia Golf Course, Wisconsin; PlainsCapital Bank and PlainsCapital Corp., Texas; Pub & Kitchen, Restaurant & Bar, Philadelphia (with their “Pabbit” imaginary character, a cross between a rabbit and a pig); Lead Dog Graphic ArtsSled Dog Sanctuary & Spirit Walk, Dog Sled Tours, Alaska; Nordisk, German brand of outdoor gear; “Nudge,” by Richard Thaler and Cass Sunstein; TORO, Concept Logo, designed by Van Paul; DogCat, concept logo, designed by Peter Vasvari; Wicked Smaht Music, Concept Logo, designed by Daniel Evans, UK; Viyaliskiy Produckt, Concept Logo, designed by Kirill Demidenko, Russia; Elephruit fruit importer, Concept Logo, designed by Nido; RBF Concept Logo, designed by Van Paul; BAPE (Bathing Ape) clothing brand, Japan; The Moose Inn, Wautoma, Wisconsin; The White Rhino Report, a blog by Dr. Al Chase, Boston; all sport logos adorned with animals.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning.

People only value things that have meanings.

Brand building occurs when brand owners understand the meanings of their brands in the customers’ minds. The strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship built on mutual trust. Just like an old friend.

Recognizing this is key to building stronger brands that go beyond functional, and tap into the emotional and symbolic meanings. After all, people value more what things mean than what things are!”

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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1 Response to Logo & Corporate Identity | The animal kingdom of logos [4]

  1. Pingback: Animals adorning identity | Canines | IDEAS INSPIRING INNOVATION

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