Daily Archives: May 25, 2011

Lighter side of branding | Swiss’ other attractions

Excellent Tourism Campaign for Switzerland’s other attractions, her cities. After all the mountainous country is not just about Alps, Chocolate and Watches. There’s more to it. Watch it. Entertaining!

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Lighter side of branding | McD’s book burger

Inspiration: My Modern Met

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Lighter side of branding | Let’s be mindful of animals’ fates

Inspiration: Nineteenfortyone Blog

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Identity Evolution | Royal Robbins

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Quotes + Thoughts | On China’s view on branding

I absolutely LOVE this statement I read in an article about Chinese Communist Party’s instruction to China’s business. “Create Global Brands or perish!”. China has built its meteoric rise in the global economy, on cheap labor and plentiful human resources, … Continue reading

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Brand Architecture | The different types explained [2]

Further to my previous post of May 10 on Brand Architecture, splitting them into 3 categories;  1. Branded House; 2. House of Brands; and 3. Hybrid, here are real examples of how they are implemented Inspiration: Siegel + Gale Brand … Continue reading

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Brand Architecture | Meet my family [2]

There are some interesting facts and stories behind UNILEVER’s unique logo. Comprising 26 icons that are woven together to form the letter “U”. From a company that churns out staggering facts, like the following statement (taken from Unilever website):  

Posted in The Netherlands, UK | Tagged , , | 1 Comment