Daily Archives: May 26, 2011

World’s Top Brands 2011 | Apple snatches 1st spot

Apple dethroned Google as the world’s most valuable brand. Google has been the world’s top brand for 4 years running. It’s interesting to note that the US-dominated list includes one brand from China, China Mobile, which is not a brand most … Continue reading

Posted in China, Globalization, USA | Tagged , , | 1 Comment

For a better world ~ America needs to fine tune its multicultural understanding

While doing research on McDonald’s and how they work so amiably across a multitude of cultures around the world, and manage to build such a compelling brand that emits a consistent message, I stumbled upon an old article from UCLA … Continue reading

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Identity Evolution | Comedy Central

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

Posted in USA | Tagged , , , | 1 Comment

Branding in Action | Logo and Corporate Identity application [2]

Businesses grow, some by leaps and bounds, some via baby steps, maintaining a steady pace of manageable growth. Regardless of growth rate, in branding, it’s prudent for organizations of any size to have clear guidance on logo and identity application. … Continue reading

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Identity Evolution | Sify Corp., India

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

Posted in ICT (Information and Communication Technologies), India | Tagged , , , | 1 Comment