Monthly Archives: June 2011

Brand Builders and their Craft | On Brand Definition

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Brand Building | More on the compelling role of color [14]

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BLACK.

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Brand Building | More on the compelling role of color [13]

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color GREEN.

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Brand Building | More on the compelling role of color [12]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PINK.

Posted in Belgium, Canada, Germany, India, Japan, UK, USA | Tagged , , , , , , , | 5 Comments

Brand Building | Attaining Brand Love via Visual Language

Mark Capper of Kompas Strategy, a Brand Strategy Consulting Co. based in San Clemente, CA,¬†talks about the value of having a strong visual language for any Brand to be successful. We all know that a picture tells a 1,000 words, … Continue reading

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Quotes + Thoughts | On life

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Quotes + Thoughts | On failure [6]

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