Logo & Corporate Identity | Brand Alphabet

In the corporate world, there are brands and there are BRAAAAaaaAAAANDS, with capital letters, as they are so big. Like in the case of KRAFT FOODS, that is essentially a house of brands.

And they have so many that they own a brand of the entire alphabet (well… almost!).

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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