Daily Archives: June 6, 2011

Brand Building | Color meanings across cultures [Orange]

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading

Posted in Australia, Brand-Building & Culture, China, Hong Kong, India, Innovation & Brand Strategy, LIberia, Portugal, Spain, Taiwan, The Netherlands, Zimbabwe | Tagged , , , | Leave a comment

Brand Building | Color meanings across cultures [White]

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading

Posted in Brand-Building & Culture, China, Denmark, EU, Europe, Innovation & Brand Strategy, Japan, Malaysia, Norway, Singapore, Sweden, UK, USA | Tagged , , , | Leave a comment

Brand Building | Color meanings across cultures [Red]

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading

Posted in Brand-Building & Culture, China, Innovation & Brand Strategy, South Africa, USA | Tagged , , , | Leave a comment

Brand Building and the role of Color ~ compelling as ever

One of my favorite subjects, brand building across multicultural landscapes, of which color plays a compelling role that can fuel or foil effectiveness of communication. And yes, that includes brand communication. A recently published book, “Information is Beautiful“, by David … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy | Tagged , , | 4 Comments