Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze me how something so subtle, like color, can mean literally mean the difference between depicting life and death, and how its role in brand-building is still so often misunderstood.
In our globalized world of internet dominance, such ignorance can no longer be justified. And brand-builders across the globe are wise to equip themselves with the knowledge of what good (and harm) color can bring.
Some differences are quite obvious, but others are simply surprising. Here’s a look at just a few examples of the more compelling difference of color meanings across diverse cultures (reference: various sources. Click on references on bottom of page).
Inspiration: About.com, Global Propaganda Blog (“Colours Across Cultures: Translating Colurs in Interactive Marketing Communications,” Mario De Bortoli & Jesús Martoli, Spain