Logo & Corporate Identity | The animal kingdom of logos [12]

You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like never before.

Illusion Studio, concept logo created by Adrian Knopik; Animal Rehab & Fitness Center, Irvine, CA; Southern California Veterinary Specialty Hospital, Irvine, CA; Irvine Regional Animal Emergency Hospital; Penasquitos Pet Clinic, San Diego; Veterinary Specialty Hospital, San Diego; Dog Steady Bewegung Für Hunde, Dog Training School, Germany; Mission Valley Pet Clinic, San Diego; Baby Panda; AHS (Animal Humane Society); Zynga Games; Schule für Menschen und ihre Hunde (School for People and their Dogs), Germany; Canis, Zentrum für Kynologie (Institute for Dogs), Germany; Hundeschule Bauersfeld, Dog Obedience School, Germany; University of Washington’s Huskies Sports Team; Running Dog Accessories, Australia; Play Cloths Apparel Brand; Pro Cane Lupa (Dog Obedience Shool and Dog Snacks); Budownictwo-W Builders, Poland; British Football Club, Tottenham Hotspurs; Kai’s Hundeschule, Germany; Dog Obedience School, Gerd Noerl, Germany; Gina Schlatter’s School for Dogs, Germany; The HBB School for Dogs, Berlin, Germany; Rhinoferos, logo concept, Switzerland; Alabama Wildlife Rehabilitation Center; American Natural Premium Dog Food; Hot Frog; Orijen Pet Food, Canada; DG Dog Gear; PETCO Pet Supplies; PETCO Summer Sweepstakes; Mainstream Green, Australia; ACS (Animals Cyprus Support), Pet Adoption Program, Cyprus; Bocca di Lupo Italian Restaurant, Soho, London; Mad Croc Energy Drink; CAPS (Captive Animals’ Protection Society), UK; Our Girls’ Gift Shop, Elephant Sanctuary; Field Haven Feline Rescue Center; all sport logos adorned with animals.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning.

People only value things that have meanings.

Brand building occurs when brand owners understand the meanings of their brands in the customers’ minds. The strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship built on mutual trust. Just like an old friend.

Recognizing this is key to building stronger brands that go beyond functional, and tap into the emotional and symbolic meanings. After all, people value more what things mean than what things are!”

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Canada, Cyprus, Germany, Poland, Switzerland, UK, USA and tagged , , . Bookmark the permalink.

3 Responses to Logo & Corporate Identity | The animal kingdom of logos [12]

  1. Pingback: Animals adorning identity | Felines | IDEAS INSPIRING INNOVATION

  2. Pingback: American Animal Logos - LOGO BOX – LOGO BOX

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