Daily Archives: June 16, 2011

Brand Building | More on the compelling role of color [7]

We live in a colorful world indeed, so naturally we are drawn to color. I remember a good friend of mine who is color-blind, and hearing him how challenging it was for him growing up and not being able to … Continue reading

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Brand Building | More on the compelling role of color [6]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … Color is essential to the brand-buiding process because it’s … Continue reading

Posted in Book Review, Brand-Building & Culture, Germany, Innovation & Brand Strategy, Italy, Japan, Mexico, Singapore, Sweden, The Netherlands, UK, USA | Tagged , , , , , , , | 3 Comments

Brand Building | More on the compelling role of color [5]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … John Hertz had a small stake in a car … Continue reading

Posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, USA | Tagged , , , , , , , | 1 Comment

Brand Building | More on the compelling role of color [4]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … Yellow is perceived to be the catchiest color of … Continue reading

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Brand Building | More on the compelling role of color [3]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … Does your heart rate increase when you glimpse one … Continue reading

Posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, USA | Tagged , , , , , , , | 1 Comment

Quotes + Thoughts | On the importance of Brand Identity

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Quotes + Thoughts | On the power of a Logo

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