Brand Building | More on the compelling role of color [4]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”.



… Yellow is perceived to be the catchiest color of them all.  At the beginning of the 20th century, a telephone directory services was launched and the Yellow Pages were born.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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