Brand Building | More on the compelling role of color [5]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”.

















… John Hertz had a small stake in a car dealership in Chicago with a surplus of used cars. He hit on the idea of turning them into taxi cabs.

At some point Hertz heard about a University of Chicago study that revealed that yellow was the easiest color to see, and so he had all these cars painted yellow, and called the company Yellow Cab.

… When Hertz sold out, he went on to form Hertz Rent-a-Car and again made yellow the cornerstone of the new company’s logo.




About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, USA and tagged , , , , , , , . Bookmark the permalink.

1 Response to Brand Building | More on the compelling role of color [5]

  1. Pingback: Brand Building | More on the compelling role of color [5] | IDEAS … | Hertz Rental

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