Brand Building | More on the compelling role of color [6]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”.




London-Cab_UK-1Transport_London-Double-Decker-Bus_1





… Color is essential to the brand-buiding process because it’s the most
visible first point of communication.

… School buses, police cars, and garbage trucks are first and foremost distinguished by their color. Think mail vans, and the immediate thought is of their color.

… Using a color in a logo, and then sporadically splashing it across print materials will not automatically build or maintain the color ownership. However, colors create clear
associations, and it’s these associations that will benefit your brand.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Book Review, Brand-Building & Culture, Germany, Innovation & Brand Strategy, Italy, Japan, Mexico, Singapore, Sweden, The Netherlands, UK, USA and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Brand Building | More on the compelling role of color [6]

  1. Pingback: Brand Building | Owning the color orange | IDEAS INSPIRING INNOVATION

  2. Pingback: Brand Building | Owning the color red [2] | IDEAS INSPIRING INNOVATION

  3. Pingback: Brand building and the compelling role of color - WRS

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