Daily Archives: June 19, 2011

Quotes + Thoughts | On brand storytelling [2]

Still on the subject of brand storytlling, I stumbled upon a piece by Jon Thomas of Story Worldwide, who wrapped it together nicely. Stories are powerful. They are the emotional glue that connects the storyteller with his audience and, more … Continue reading

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Quotes + Thoughts | On brand storytelling [1]

Still on the subject of brand storytlling, I stumbled upon a piece by Melinda Partin of Seattle-based Work Tank, who put together impeccably. Stories are powerful. Still, consumers can be amazingly loyal, and if they have taken the story of your brand … Continue reading

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Quotes + Thoughts | On brand value

Lasting brand value is earned when people see their own values authentically reflected in the organization and choose to passionately live, breathe and share the company’s story. Customers get it when it’s real—your employees’ authenticity is the litmus test. People … Continue reading

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Quotes + Thoughts | Cities are the true catalysts of growth

A pioneering urban economist offers fascinating, even inspiring proof that the city is humanity’s greatest invention and our best hope for the future. America is an urban nation. More than two thirds of us live on the 3 % of … Continue reading

Posted in Book Review, Brand-Building & Culture, Country, City & Place Branding, Quotes & Thoughts, Urban Revitalization, Urban Solutions | Tagged , , , , | Leave a comment