Daily Archives: June 21, 2011

Brand Builders and their Craft | On Brand Storytelling [3]

Storytelling is a fundamental part of the human experience. Throughout the course of human history, we’ve used stories to inform, inspire, educate, entertain, and – most importantly – connect with one another. The messages change. The mediums change. But the … Continue reading

Posted in Brand-Building & Culture, Infographic, Innovation & Brand Strategy, USA | Tagged , , , , | 1 Comment

Brand Building | How the Internet is Changing Advertising

A great short film about the advent of the internet and its impact on advertising, created by Epipheo Studios. It provides an excellent short history of communication and how the internet is re-writing the rules of communication. Inspiration: Epipheo Studios

Posted in ICT (Information and Communication Technologies) | Tagged , | Leave a comment

Lighter side of branding | On having a renewed brand attitude

If you haven’t been paying attention to American car brands lately, take a closer look. They are making waves and finally – slow but steady – are coming out of the doldrums and are offering some new spark of hope. … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , | Leave a comment

Brand Building | More on the compelling role of color [8]

I’m an absolute SUCKER for INFOGRAPHICS, as I believe a picture tells a thousand words, and visuals instantly communicate a story, across all language barriers. Here’s a look at one of my favorite subjects of Color + Brand Building, showcased … Continue reading

Posted in Brand-Building & Culture, Infographic | Tagged , | 2 Comments

Brand Building | How brand value evolves

I love this illustration by Gavin Potenzaregarding brand value that has evolved over time. Or has it? We used to live in simple, quiet times, where deciding on which toothpaste brand to buy was a straightforward, easy task. They were … Continue reading

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Brand Builders and their Craft | On Brand Storytelling [2]

To explain the world of branding, in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; 1. The Brand-Owners; and, 2. The Brand Audience (yes, the consumers). But there is a 3rd party, which acts … Continue reading

Posted in Australia, Brand-Building & Culture, Innovation & Brand Strategy | Tagged , , , , | Leave a comment

Brand Builders and their Craft | On Brand Storytelling [1]

To explain the world of branding, in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; 1. The Brand-Owners; and, 2. The Brand Audience (yes, the consumers). But there is a 3rd party, which acts … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy, UK | Tagged , , , , | 1 Comment