Storytelling is a fundamental part of the human experience. Throughout the course of human history, we’ve used stories to inform, inspire, educate, entertain, and – most importantly – connect with one another. The messages change. The mediums change. But the basic human need to communicate is elemental and timeless.
Strong brands (yes, that includes individuals like you and me too) are tapping into the power of storytelling to engage audiences and drive brand revenue. This infographic created by Fathom Business Events provides an excellent overview of storytelling for business.
A great reminder that the creation of valuable, compelling stories on a consistent basis can maintain or change the behavior of your target audience.
Inspiration: Fathom Business Events