Brand Builders and their Craft | On Brand Storytelling [3]

Storytelling is a fundamental part of the human experience. Throughout the course of human history, we’ve used stories to inform, inspire, educate, entertain, and – most importantly – connect with one another. The messages change. The mediums change. But the basic human need to communicate is elemental and timeless.

Strong brands (yes, that includes individuals like you and me too) are tapping into the power of storytelling to engage audiences and drive brand revenue. This infographic created by Fathom Business Events provides an excellent overview of storytelling for business.

A great reminder that the creation of valuable, compelling stories on a consistent basis can maintain or change the behavior of your target audience.

Inspiration: Fathom Business Events

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Brand-Building & Culture, Infographic, Innovation & Brand Strategy, USA and tagged , , , , . Bookmark the permalink.

1 Response to Brand Builders and their Craft | On Brand Storytelling [3]

  1. Pingback: Brand Building | How to create your brand story | IDEAS INSPIRING INNOVATION

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