Daily Archives: June 22, 2011

Lighter side of branding | Even cavemen dig emotional branding

I stumbled upon this Cartoon at Email Marketing Reports. Made me laugh. Branding begins when your audience sees your brand beyond Functional Value, they make a personal connection and recognize the brand as having an Emotional Value. Even cavemen get … Continue reading

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Brand Builders and their Craft | It’s all about storytelling…

Aboslutely LOVE this blog’s title! From Perth-based Brand Strategist, Bernadette Jiwa. Somebody out there recognizes the underlying power of compelling storytelling in brand building! You’re ready to make people fall in love with your idea and build a bridge to … Continue reading

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Brand Building | Delivering Happiness

There are brands and entire companies whose identities are inseparable from their founder, CEO, or Top Dog. Jobs and Apple immediately come to mind, Branson and Virgin, as well as Schulz and Starbucks, Bezos and Amazon, and Zuckerberg and Facebook. Tony Hsieh … Continue reading

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Quotes + Thoughts | On delivering happiness in business

Tony Hsieh, Zappos, CEO Words from luminaries and thought leaders – both past and present – never fail to inspire and ignite our thinking. Reminding us that our journey of personal betterment to attain enlightenment is far from over. Because … Continue reading

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Quotes + Thoughts | On taking a stance and making a difference

Tony Hsieh, Zappos, CEO Words from luminaries and thought leaders – both past and present – never fail to inspire and ignite our thinking. Reminding us that our journey of personal betterment to attain enlightenment is far from over. Because … Continue reading

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Quotes + Thoughts | On accommodating and nurturing the right Corporate Culture

Tony Hsieh, Zappos, CEO Words from luminaries and thought leaders – both past and present – never fail to inspire and ignite our thinking. Reminding us that our journey of personal betterment to attain enlightenment is far from over. Because … Continue reading

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Brand Building | Don’t just inspire… enchant your audience

Enchantment: The Art of Changing Hearts, Minds, and Actions is a new book by Guy Kawasaki, where he explains why leaders like Richard Branson, Steve Jobs, and Tony Hsieh were able to change the world and rally people to their cause, and build … Continue reading

Posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, UK, USA | Tagged , , , | 4 Comments