Brand Building | Delivering Happiness

There are brands and entire companies whose identities are inseparable from their founder, CEO, or Top Dog.

Jobs and Apple immediately come to mind, Branson and Virgin, as well as Schulz and Starbucks, Bezos and Amazon, and Zuckerberg and Facebook. Tony Hsieh and Zappos definitely belong in this league of fine (I should probably say uniquely different)  gentlemen.

In his superb book, Delivering Happiness, reveals exactly why this is the case.

Not only did Hsieh have the business acumen to grow Zappos into a $1.2 billion business, but he also introduced a revolutionary way of running a business. His winning strategy revolves around making his customers happy… a recipe that has made him one of the most respected and admired CEO’s of our time.

While Hsieh definitely knows how to churn out profits, we should also mention that Zappos was listed as one of Fortune magazine’s top 25 companies to work for. So, he clearly knows how to keep his employees happy as well.


1. Invest In The Culture Of Your Business- “Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”

2. Embrace Your Employees’ Creativity- “I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.”

3. Make Your Company Stand For Something- “We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.”

4. Give Your Customers A Reason To Come Back- “The #1 driver of our growth has been through repeat customers and word of mouth. We still have financial goals to make, we just choose to invest more in customer service than in paid advertising.”

5. Don’t Focus On The Money- “Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.”

Inspiration: Brand Maker News, Rockstar Group

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Book Review, Brand-Building & Culture, Innovation & Brand Strategy, USA and tagged , , , . Bookmark the permalink.

3 Responses to Brand Building | Delivering Happiness

  1. Pingback: Brand Building | In a perfect world, it’s all about spreading happiness | IDEAS INSPIRING INNOVATION

  2. Florencia says:

    hehe…. that is a cool idea! 🙂

  3. Pingback: Quotes + Thought | On brand definition | IDEAS INSPIRING INNOVATION

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