Daily Archives: June 23, 2011

Brand Building | In a perfect world, it’s all about spreading happiness

These quotes made me think about the way some brands make us feel. Fulfilled. Satisfied. Relieved. Gleeful. Happy! This is true for the few brands with whom we feel a connection, a link, a kinship… a friendship. Brands that can … Continue reading

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Brand Building | More on the compelling role of color [11]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BROWN.

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Brand Building | More on the compelling role of color [10]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PURPLE.

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Brand Building | Be different… and accentuate it!

If any business leader is fluent in the language of brand-building, Richard Branson definitely ranks high on the pecking order. His persona and that of his empire of Virgin Brands is one and the same. Without Branson (and his antics) … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy, Logo & Corporate Identity Makeover, UK | Tagged , , , | 4 Comments