Daily Archives: June 25, 2011

Study: Wearing Designer Labels Makes You More Successful

Fashionistas are gonna LOVE THIS!! Interesting finding on the link between designer labels and perception of success, published in The Economist, on a study conducted in The Netherlands. A recent study found that people who wear visible designer logos are … Continue reading

Posted in Brand-Building & Culture, France, The Netherlands, USA | Tagged , , , , | 1 Comment

Personal Branding | Getting creative with FB profile pics

Fastbook is not only connecting people across the globe, but is also proving to be an effective platform for people to showcase their creativity. Here are some unique Facebook Profile Pictures that caught my attention (source: SpicyTec). Do you recognize … Continue reading

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Extreme Brand Love | Lacoste

All brands strive to get inside their customers’ heads. It’s any brand’s dream to reach that level of emotional connection and brand loyalty. And some brands attain it successfully, with a brigade of staunchly loyal, die-hard fans who pledge allegiance … Continue reading

Posted in Brand-Building & Culture, France, USA | Tagged , , , | 1 Comment

Lighter side of branding | Content is brand storytelling on steroids

I love Tom Fishburne‘s cartoons because they are always spot on in portraying the wonderful world of brand-building, mostly from the viewpoint of all of us brand-builders (yes, those who toil at the behest of clients to help them build … Continue reading

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Quotes + Thoughts | On self belief [2]

No idea – whether in life and moreover in business – was ever built on negativity. But in getting the idea off the ground, the idea’s owner will be faced with negativity from their immediate surrounding. That’s just human nature. … Continue reading

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Quotes + Thoughts | On brand attitude

How many businesses can have the audacity to create such a statement? All at once cocky, “in-your-face” and confident! No surprises when you know this picture is that of a Virgin Airlines aircraft, and the man behind the brand, Richard … Continue reading

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Quotes + Thoughts | On self belief

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