To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved;
- The Brand-Owners; and
- The Brand Audience (yes, the consumers).
But there is a 3rd party, which acts as a bridge between the 2 above parties. The Brand-Builders; those who offer professional services in helping build brands, encompassing Brand Strategists, Brand Communicators, Brand Marketers, Designers, Ethnographers, among others.
And I thought it’d be interesting to peek inside their minds and delve into their thinking. See their craft and how they work their magic into building compelling brands.
Here’s a look at Brand Definition, through the eyes of Black Coffee, a Boston-based Brand Consulting Co.