Monthly Archives: June 2011

Brand-Building | The Asian perspective. Is it really that different?

A fascinating insight into Asian Brands and their branding challenge. The argument that often surfaces is why is it that the world’s region with the highest economic growth produces so few global brands. Make that internationally-recognizable, as some Asian brands … Continue reading

Posted in Asia, Brand-Building & Culture, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam | Tagged , , | Leave a comment

Earth calling Nike, Reebok & Adidas…! Pay attention to China’s rising home-bred sports brands

China’s economy has been growing – make that exploding – for the past few decades. That’s a given, and ain’t no secret, unless you’ve been living under a coral rock deep inside Atlantis! But if you’re like me, you’ve probably … Continue reading

Posted in China, Germany, USA | Tagged , | 1 Comment

Lighter side of branding | Keep it clean and simple

Cool print ads for AZULIX MF Forte Drug of India. The use of face silhouette with just the right amount of graphics is minimalism at its best. Big tablets, tough to swallow Azulix. Looks mini, does plenty.

Posted in Ads, TVCs & Commercials, India | Tagged , | Leave a comment

Lighter side of branding | Grooming a looker must start early… very early…

If you want to win hearts of the opposite gender, you gotta have an attitude that gets you noticed. That gets the ladies’ heads turning. Apparently this art form should be learned and practiced from a very young age.

Posted in Ads, TVCs & Commercials, USA | Tagged , | 1 Comment

Lighter side of branding | LEGO Bus Stop Ads

LEGO remains among the world’s most popular toy, universally appealing, for both genders, and all ages. Their fanbase is global, and their brand loyalty, legendary. Yes, I’m talking about adults, as LEGO has proven to be a perennial favorite for … Continue reading

Posted in Ads, TVCs & Commercials, Denmark | Tagged , , , | Leave a comment

Lighter side of branding | The most used word in the English language…

Ever wondered about the most used word in English? What do you think it is? Take a guess… You’ll find out from this TVC for Debenhams, a UK-based Department Store.

Posted in Ads, TVCs & Commercials, UK | Tagged , | Leave a comment

Lighter side of branding | Burglars meeting their fate

A funny TVC for German-based Video Security co., touting how reliable their video surveillance cameras are.

Posted in Ads, TVCs & Commercials, Germany | Tagged , | Leave a comment