Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
That probably explains the striking resemblance between the logo and corporate identity design of the above diverse companies, from different countries and industries.
Defunct US car brand, Saturn (a GM Subsidiary); Bluestone Software (now part of HP), US; Dunham & Associates, Wealth Management Services, San Diego; and its subsidiary, Dunham Trust Co.; Pearson Toronto International Airport (the old logo, before the current revamped logo & corporate identity); Boston Museum of Science, MA, USA; ACATS, Oracle Database Solutions, Belgium; Wachovia Bank (which is now part of Wells Fargo Banking Group), USA; Talent Circles, Web-based Talent Recruitment Platform, USA; APE Capital, NYC, USA; World Snooker Sporting Organization, USA; Casa Travel, Travel Agency Specialist for Airtickets to Mexico, Latin America, The Caribbean, and Europe; Atlas Insurance, Sarasota, FL, USA; BaNorte Banco Comercial [a now defunct bank which was taken over by the government in 2010], Caracas, Venezuela; 7th Conference of Ministers for Saptial Planning and Development, Vilnius, Lithuania, 2009; Kenmore Appliances, USA.
All brought together by a similar vocabulary of design language!
Logos are, after all the primary visual identity that the outside world sees. The internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea.
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. “People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!” Or in other words: “People value more what things mean than what things are!”
Inspiration: 10 Steps, Singapore